Sunday, May 6, 2012

City of Lost Souls Twitter Party


A few weeks ago, I tweeted Katie from Mundie Moms and said "So what should we do for City of Lost Soul's release?!" And she emailed me with all the elaborateness that she had in mind. I said "let's do it!" Thus formed the CoLS Twitter Party. We wanted to not only surprise Cassie with a crap ton of support from her fans, but also get the word out to the amazing fans and readers that we mean business about The Mortal Instrument series!

You guy's response was amazing and we quickly built a street team to secretly spread the word about this party. Luckily, Cassie has been offline writing so we hope that she is completely surprised and overwhelmed by the response of the fans on Tuesday.

Here's all the info you need to know about the party (from Katie, Mundie Moms):

What: To celebrate the release on City of Lost Souls and to show Cassie how much we support her, we're going to kicking off a COLS Release Party on Twitter with this:

Twitter Release Party | Cassandra Clare's City of Lost Souls| Out TODAY! | #CoLSParty @CassieClare

(*please DO NOT use this hash tag until the 10 am EST on Tuesday morning).

When: On Tuesday, May 8th at 10 am EST/ 9 am CST / 8 am MTN/ 7 am PST

Where: This party will mostly be taking place on Twitter, but you'll also find quite a few posts about it on Tumblr as well other sites, blogs and Facebook.

The Who: All TMI fans are invited and welcome to take part in this. A special thanks goes out to the COLS street team who's secretly been spreading the word for the past two weeks. Be sure to follow them on Twitter and Tumblr on Tuesday morning when we kick off the COLS party.

Like I said earlier in the post, the response has been AMAZING. Over 200 TMI fans have reached out and we are baffled. We think this will be amazing! Remember to spread the word like crazy. I can't wait to celebrate with everyone. Big thanks to all the fans for making this happen!

Remember, this is a SECRET. So please try to keep it that until Tuesday morning at your designated time. Tuesday's party is open to everyone to join! We will also be having a few giveaways on Twitter so be sure to keep up with it throughout the day. Be sure to follow @MundieMoms and @JeremyWest on Tuesday for the giveaways!!

For more information and other blogs/Twitter peeps to follow for party day, check out Mundie Mom's post about it here!

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