Sunday, March 20, 2011
Advertising and Marketing Your Blog
As book bloggers, we want our sites to be seen by authors, publishers, etc, but we just don't have the knowledge or the ability to come up with a way to make it more noticeable. Or, at least, we don't have the "millions" to spend on Times Square-sized ads, but if you think small and simple, you could go a long way.
My idea for this post was sparked by an idea that I came up with just a few days ago to help promote Novel Thoughts to the masses (well, not that there are "masses" in my town, but there are a few). Advertising doesn't have to be expensive. There are actually several simple things you can do to expand your blog like what we did this week. Here's what I came up with: create small ads (bits of paper with some words about the blog on it) and place them in books around town. At the library, at a bookstore, maybe slip a few into some mailboxes (Just kidding people. That's illegal.). Now bits of scrap paper are fine, but if you want a cleaner look I would cut out squares from printer paper. Me and Jeremy tried this out for the first time on Friday and I can't wait to do it again!
When we got home from the bookstore, Jeremy quickly designed a small card that we can print out and place in books rather than just placing paper squares with ink on them. And I must say, they are pretty awesome! They are representative of our blog and say exactly what we are trying to convey without having too much text on it.
We also designed some bookmarks, that are probably one of my favorite things ever! Jeremy made them to match his business cards in order to keep a seamless look throughout and they are awesome! We included minor information about the blog (less is more, people) along with a great design (which really goes a long way) and even a barcode to scan on your smartphone taking you directly to our mobile site! That way, while waiting in line at BEA, you can check out our blog on your phone with one snap of a picture!
It just goes to show that paid advertising isn't always necessary to promote your blog or business. Treat it as a new idea that you can't wait to share. Go to your library, your local bookstore, etc and be proactive about your blog. It can be fun and you might just meet new people, local readers even, through this type of pro-activity.
Here is the flyer we made to put up at our local library! That is if we get permission too...still working the kinks out! But you can easily do something like this and just get the word out about your blog! When someone has a baby, what do they do? They tell the world! So we hope this helps you out when you approach advertising your blog, whether it be at BEA, across town, or throughout the interwebs! Best of luck!